Here’s how to avoid the ‘greenwashing’ tsunami…

Source: Miljo Style

As the world finally wakes up to the climate crisis, we consumers have a major challenge on our hands: avoiding the tsunami of corporate greenwashing heading our way. A recent report by the CMA found that 40% of sustainability-related claims by businesses “could be misleading”, and I fear this is only going to get worse.

Here are some tips to help you pick the ‘great’ from the ‘greenwash’:

  1. The most sustainable purchase is the one you don’t make — Marketers desperately try to persuade us that with consumption comes happiness. However, when it comes to the planet, our current consumption addiction is absolutely devastating, so it’s worth remembering that no matter how great a product’s eco-creds, it’s almost always better for the environment if you re-use, borrow or buy pre-loved instead. Apps such as OLIO, Depop and Fat Lama are great for this.

It’s a wild, wild west out there right now. Hopefully, sooner rather than later, the Government will convene industry leaders and mandate that they apply a transparent, consistent labelling methodology so we can finally understand the true impact of our purchasing decisions. After all, it took billions of small actions to get us into this mess in the first place; so hopefully billions of small greenwash-free actions can help get us out.

Co-Founder & CEO of OLIO, the food sharing app. Getting my head around the climate crisis. Passionate about sustainability, startups & diversity.